Search Engine Optimization (SEO) has been one of the primary ways businesses generated traffic for their website. Although SEO used to apply only to traffic coming through websites, there’s a search-driven platform that’s also very beneficial in directing the search traffic to the website: Pinterest.
With 48% of the active users visiting the platform to shop and 97% conducting unbranded searches, Pinterest has limitless SEO potential that can be leveraged to attract a targeted, deeply engaged audience. And by using SEO correctly on Pinterest, your company can see benefits on Google and the website, as well.
Here’s a look at three SEO practices specific to Pinterest that will help you grow your following and see a higher ROI, plus more website traffic.
1. Conducting The Keyword Research
One of the first things you can do to boost your Pinterest SEO traffic is to use the Guided Search to find the keywords used in each category and sub-category. This will also help you know what keywords your competitors are using to target specific markets.
Using the most trafficked keywords, you’ll bring more people to your site, and your content will reach the most eyes. If you type the most basic description of your content in the Pinterest search bar, the Pinterest algorithm will suggest other popular searches related to that initial search. Consider adding these keywords to your content to make it more searchable.
You should also test out your promoted pins. When you promote a pin, you can essentially target a certain number of people and reach a larger audience.
You can maximize this by check and using the highest performing pins to launch an SEO campaign. It’s a great way to see what’s working for your audience and what is being overlooked.
2. Elaborate On Your Content Description
A critical part of using Pinterest for SEO purposes is using your content descriptions to your advantage. Giving your users a preview of what the content you’re sharing is focusing on shows them how it will benefit them and how it sets you apart.
59% of Pinterest users say they use the platform to find more information about their interests and purchases. If you add keywords and detailed Pin description, you’ll be more likely to get in front of that 59% and convert those prospective customers into purchasing customers.
Another important thing to do: use hashtags! A simple #hashtag can bring in a whole new set of viewers who are looking for exactly what you’re promoting.
Because Pinterest acts as a search engine, using hashtags with important keywords will make your content more searchable, and you’ll see an increase in traffic.
3. Optimize For Visual Search
Thanks to machine learning, Pinterest’s visual search capabilities are getting more impressive. Not only has machine learning made it possible for the system to know the subject of an image automatically, but it can also identify visual patterns and match them to other photos.
This allows Pinterest to process 150 million image searches every month, meaning users are finding content similar to what they previously pinned. This is why a quality image is so crucial. With a quality image connected to your Pinterest content, you can be a suggestion to someone who may not have seen your content otherwise.
A good rule to go by when it comes to your Pinterest images is to angle the photos so that it’s similar to the top search results for a certain keyword. This is especially true for objects.
The more you can mimic trending content, the more likely Pinterest’s visual algorithms will suggest your content to other pinners.
Pinterest, like any other platform, can make a significant difference in your traffic. Using SEO practices, like using keywords, hashtags, and optimizing your content, you can get your content in front of more people.
This is a great way to tap into the 90% of Pinterest users who say the platform helps them decide what to buy. By spending more time developing your Pinterest SEO, you’ll see a boost in traffic and more sales overall.