Your website is the foundation and the central hub where all your marketing efforts lead to, so it’s a no brainer that it is a pretty big deal! Rather than bore you with the technical jargon you need to have on your website, I have compiled a list of the top 5 must haves for your website:
- Google Analytics. Ok, so this is a little technical but extremely important and has to be mentioned. Google Analytics will give you all the data about your website and how it is performing. From the amount of new vs returning visitors, time spent on each page, through to the user paths and traffic sources, it is a key element in understanding what is and isn’t working on your site.
- Visible Contact Details and Social Icons. The number one reason you have a website is so people can learn more about you and what you have to offer and then to contact you (via phone, email, online form submission etc) or buy your products. There is absolutely no point hiding your contact details and social icons away from the user. Make them be one of the first things they see when they get to your page. And, make sure they can be accessed easily from EVERY page. We recommend having these details in the top right hand corner of your website. It’s consistent and is easy to identify without scrolling. I’ve heard over the years about businesses being told to put contact details and social icons at the bottom of the page to detract the user from leaving your site, sounds ridiculous but it’s true. If someone wants to call you or follow you on Facebook then we should be more than happy for the user to leave our site and continue to connect with us.
- Get good quality photos. Your website needs to speak for itself when it comes to showcasing who you are and what you do, so take the time to get the right images for it. We recommend that you avoid using stock photos in the main banners throughout the site and instead get some good quality photos of your business that you can use. This will give the site credibility and allow the user to connect with you before they have made contact.
- Make sure its mobile responsive. When reviewing your website, always check it on mobile. Your website should be responsive, meaning that it “responds” to the screen size that it is being viewed on and adjusts the layout to fit the size. It is an SEO (search engine optimisation) requirement and can impact on how a user interacts with your website.
- Updated Content. Your website should be updated regularly with content, images, blogs, products and so on. There is nothing worse than visiting a website’s blog page and seeing the last post was made a year ago. You must maintain your site and keep it fresh and relevant. This includes changing the banner images, updating the content and the images throughout it, adding new blogs, products and services as you get them.
So where to from here? Get someone to give you feedback on your website so you can start seeing what is working for you and also identify areas for improvement. Remember, your website is a never-ending task!