Social Media Content
- Primary & Secondary Research. It’s important to understand that there are two types of research – primary and secondary. Primary is research that you have conducted yourself (think surveys, interviews, focus groups etc) and secondary is research that is already available (think Australian Bureau of Statistics, research reports relevant to your field, studies etc). Both primary and secondary research can be used to create killer content.
- Check your sources. Wikipedia or your Facebook feed are NOT legitimate sources of research. Always be sure you’re using qualified information.
- Check your sample sizes. If you’re conducting primary research, make sure your sample sizes are adequate. A survey of 35 women is not an acceptable sample size for making decisions about your business or for using in a media release – but it could be used as a fun post in social media.
- Source your research. Always source your research, whether it’s your own primary research or secondary research. If you’re using statistics in a report or media release, make sure you also include sample sizes in your sourcing.