Hi there, movers and shakers! Welcome to Behind the Brands…a community dedicated to helping female entrepreneurs in Australia.
Yes, we know that the entrepreneurial journey can be challenging, so we’re shining a light on women in business and are offering insights and knowledge whether you’re already an entrepreneur looking to grow your brand, or taking your first start up steps ready to launch your business!
According to the SBA the main cause of small business failure is lack of experience. The great news is that 70 per cent of small businesses that receive some form of mentoring from an experienced source will survive longer than five years.
That’s why Behind the Brands has been created to fill a gap in Australia’s small business infrastructure, because Behind the Brands isn’t just another networking group, it’s a community dedicated to creating real, in depth conversations, events and mentoring that will give you access to the experience you need to succeed…with an added dose of motivation and inspiration!
At every stage of business, whether we’re at the start up phase or consistently hitting six figures or more, we’ve all had those business girl crushes; you know the ones. when you happen upon a fellow small business owner who’s killing it in her field and you know you’re putting in the time and effort into your business but you’re still coming up that little bit short and you can’t help but wonder “What is she doing that I’m not?”
Wonder no more.
Because our community is built around the concept of sharing the inside story of how successful female entrepreneurs got to where they are today – an uncensored and honest account of their journey that gives a true perspective on running a business; failures, foibles and all. Our motto is that no one is a business success at the beginning and we want every single member of our community to remember that the road to long-term sustainable success is paved by learning from those who have come before us.
And since women now make up over a third of all Australian business operators (with growth still skyrocketing), there is no better time to dive into the entrepreneurial space with the knowledge of successful business women behind you and we’ve made it our mission to uncover that first-hand knowledge and experience and equip you with the tools you need to succeed – with a dose of motivation and inspiration added in for good measure!
But most of all we want Behind the Brands to be a place where you can be supported to never give up on your entrepreneurial journey and find the spark you need to shape your ideas into reality – all through the simple yet powerful art of good conversations.
This is Behind the Brands.