Welcome to Behind the Brands…supporting female entrepreneurs to thrive in Australia.
Let’s clear something up. Behind the Brands isn’t a networking group. It’s game changing platform for serious female entrepreneurs who want to make an impact. The purpose is to assist ambitious women like you and me, to get access to the education, support and tools to build a successful and profitable business, based on our individual definition of success.
The entrepreneurial journey can be challenging, so we’re shining a light on women in business and are offering insights and knowledge for entrepreneurs looking to grow and scale their business. Behind the Brands is the perfect resource for keeping in check even if you have been around for a while. It’s a great opportunity for a revision of your business structures, where you’re after validation or change, to reset your business goals and to believe that you can think bigger than you ever allowed yourself to do so before.
According to Sustainable Business Australia the main cause of small business failure is lack of experience. The great news is that 70 per cent of small businesses that receive some form of mentoring from an experienced source will survive longer than five years.
That’s why Behind the Brands has been created to fill a gap in Australia’s small business infrastructure, because we want you to connect, learn, grow and most importantly take action in your business, with an added dose of motivation and inspiration! We’re about bringing together high achieving female entrepreneurs, just like you, ready to take your business to the next level!
Our motto is that no one is a business success at the beginning. The road to long-term sustainable success is paved by learning from those who have come before us. And since women now make up over a third of all Australian business operators (with growth still skyrocketing), there is no better time to dive into the entrepreneurial space with the knowledge of successful business women behind you and we’ve made it our mission to uncover that first-hand knowledge.
Are you ready to take the leap like never before?
Megan Del Borrello – Founder
Thanks for stopping by. I’m Megan Del Borrello and you know what…I want to give women led businesses the best chance of success without putting themselves under unnecessary stress or financial pressure. In the world of small business the first three years are crucial!
At the core of my professional drive and through circumstances in both my personal and professional life is a desire to empower and inspire women and to impart my knowledge and experiences to female entrepreneurs. I’ve had the life experiences that have built resilience, a core trait that every business owner need’s and I’ve been on both the corporate side and entrepreneurship so I understand both spaces.
The short version is…I faced gender discrimination and harassment, which escalated right after my daughter was born. When she was 6 weeks old, I went into my place of work and the first thing that came out of the Chairman’s mouth when he saw me was… “You’re still fat.” I quit right there on the spot btw.
And it was that defining moment that led me to start Gloss Marketing Communications in 2014 with my then business partner. I soon found out that the entrepreneurial journey can be challenging and a lonely place, who knew I would have to do everything myself in my business!
From the challenges I faced from going from having a team of 30 to just 1 (me!) Behind the Brands was launched in 2017. Most of all I want Behind the Brands to be a place where you can be supported to never give up on your entrepreneurial journey and find the spark you need to shape your ideas into reality.