Sophie Doyle is the CEO and Chief Alf Mama of Aussie owned baby bag brand Alf the Label who are disrupting the dowdy diaper bag industry with their epic baby bags (diaper/nappy bags) for #mumlife. Prior to founding Alf the Label, Sophie had 15 years local and international experience in public relations, marketing, media, brand management and in the production of large-scale corporate events working in both agency and corporate environments.
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