Chloe McCormack is the founder of Status Clo Loungewear. After spending 10 years in client services in the advertising industry, Chloe launched her first brand Srsly Honey, in 2018 as a creative outlet and testing ground for her interest in entrepreneurialism. The brand is still running today, and serves as a fun side hustle. Realising her love for entrepreneurialism, Chloe launched Status Clo in June 2020. The brand is a contemporary approach to lounge and leisurewear, with a focus on creating transitional pieces that support the unpredictability of women's schedules.