Ete Swimwear (pronounced et-teh) was founded by Jess Williamson at just 22 in 2016. After feeling unfulfilled in her 9-5 she pursued her love of design and the beach to launch what is now one of Australia’s most coveted swimwear brands. With a background in online marketing and advertising, Jess has no formal design training; just a business degree and a keen eye for fashion. After only a few weeks of launching her label, Jess was invited to showcase Ete Swimwear at New York Fashion Week in September 2016. Based in WA, Australia, Ete Swimwear heroes luxurious, unique designs with hand painted watercolour prints that are exclusive to the brand by a local WA artist. The inspiration for our designs is all about celebrating and inspiring other girls and women to be confident, happy and live their best lives.