Lucy Tearne is, a fearless, vibrant, go-getter expertly blending experience and knowledge with the intrepid ability to target a campaign specifically to not only harness all that’s fabulous about a brand but deliver it straight into the laps of their next best customers. Which is why she’s Sovereign. Lucy works closely with her extended team to create greatness through her business Crowned PR. She brings the best from around Australia to give her clients everything they’ve ever wanted. Her favourite moment is when brands are offered opportunities they previously thought of as “wishful thinking”, which is why she’s known as the Wish Granter.