Additional content like new websites or blogs are being uploaded every single day. With all the information available, how does your business rise from the rest? Whether you just started, want to revamp your website, or have been in the business for a while, a digital marketing strategy is needed to set yourself apart from the “just another post” to relevant information.
Digital marketing strategy helps businesses to improve traffic and converts it to profit, to provide and make sure amazing content reaches the right audience, and to improve site ranking altogether. Digital marketers can use more than 50 tools available in the market, some are paid while others are free. All these tools aim to help identify, measure and improve the site to help businesses not only to provide better user experience but also to increase downline. With a lot of tools available in the market to make your content “relevant”, what is the best to use and invest in?
Listed below are the 7 digital marketing strategy tools no marketing should be without.
Google My Business (GMB)
This free tool helps local businesses to create and choose how their information will be displayed in Google search & maps. This means you can add images, create business introductions and descriptions to attract customers to visit your page.
GMB also has a mobile app that you can use to monitor online presence even if you are away from the desktop.
Canva is a user-friendly tool to create professional-looking images for campaigns and ads for the website or social media channels. Of course, knowing what you want in terms of design is a must or else it might be better to hire a professional to do the job.
To be clear, this tool is in no way a replacement for an expert digital designer but if you want an image done with quality, Canva is the answer.
Hubspot is an informative blog that offers paid & free marketing tools that aim to grow the business. The marketing tools being offered are for email marketing, ad management, list segmentation, etc. Additionally, they provide articles on how to get more traffic based on data. Also, watch out for free tools that they include in their extensive blogs.
MailChimp for email marketing
MailChimp is a cloud-based marketing tool that is easy to use and affordable with advanced customizable features. Email marketing is easy to understand. But an effective tool like MailChimp is needed to execute it properly.
Whether you are running a campaign, starting to introduce your brand or trying to increase traffic and conversion to your site, Facebook Ads should be your friend. This tool offers a lot of advertisement options to choose from to help businesses get as much exposure across a wide range of Facebook users. Charged for putting an ad are either on clicks, impression or actions. One of the good points is there’s a choice to run ads yourself by setting your targeted audience, time and duration of the ad.
Google Adwords or Google Ads is an advertising tool too. Google is advertising on a bigger scale and reaches many users because it’ll help your page land on the first page of SERP. This is good especially when you are just starting. This is for name recall and branding. What businesses do is open an account with Google Ad and bid on specific keywords for their advertisement to appear in search results.
Slack is a professional instant messaging app for business. But it is more than just a tool for communication because it has work tools that are useful to the team and bots than can do different stuff like sending bulk emails and setting up important work reminders.
Some see it as an effective business tool while others view it as a distraction that ruins productivity. Especially when employees talk about things outside of work through this tool.
Of course, you won’t need it if you are just a one-man team. But as the business expands, communication is the key to accomplish the goal through teamwork. And a reliable tool like Slack is needed.
Tools are available in the system and businesses just need to use it to their advantage to improve website traffic & eventually increase conversion rate.