ELEVATE Female Founders Program

For established founders seeking high growth & sustainable success.

Next cohort commences mid 2022.

Fostering the growth of female led business.

A purpose built 12 month program with mentoring, capability building, flexibility, and the support that female founders need to grow a profitable, innovative business in a sustainable way.


We meet you exactly where you are currently at and focus on you, the founder. 


The program is suitable for product, service based, digital and tech businesses.

As a female founder you deserve more. 

More support and definitely more funding. 

You deserve to build an influential network, have more opportunities and make more money. And 100% you deserve a high growth business.  You deserve your fair share. And that’s where we come in, to help make it easier for you to take what you deserve. 

It's not about going as fast as you can.

The Female Founders Program leverages a structured proven framework, customised strategic growth plan and delivers capability development activities through one on one mentoring, access to industry advisors, education, a robust support system, connections and skills development. 

The focus is on consistent business growth and sustained support.

As your business continues to grow, you need to keep up-levelling. 


The program is not about “teaching” you how to build a business and get to that next level. Rather you’ll be surrounded by our team of mentors, advisors and experts and taken through a structured process with learning and implementation as you go.


You’ll work on your most pressing issues with a peer group of 20 female founders by your side, cheering you on. 

Female Focused Programming

Designed by female founders, for female founders. Our framework is structured to be flexible and time efficient to work in with women's hectic lives.

Flexible Learning

It’s hands-on blended learning. Monthly in person sessions, online accountability as well as self paced, on demand supplementary training through our members hub.

Growth Roadmap

Get personalised guidance to create a growth plan to help you navigate the unique challenges and opportunities of your business and you the founder.


You'll be matched with a mentor who will provide ongoing guidance through monthly one on ones. Our mentors are diverse and have years of business experience.

Industry Experts

Learn from experts at monthly round tables on business topics such as marketing, finance, HR & operations. They'll share their knowledge and resources.


One of the foundations of the program. Access office hours sessions to help you stay on track and to talk through any challenges you're experiencing.

Cohort Experience

Benefit from the connection, knowledge exchange and support of an industry agnostic peer group who have the same drive and ambition as you.


Leverage our network of mentors, advisors, industry connections and founders. Your network is your net worth.

Learning Hub

Full access to our learning hub with masterclasses, replays of webinars, guides and resources for accelerated growth.

Core Program

Meet Your Team

We have a dynamic and experienced team of mentors, advisors & experts

Your mentor will provide feedback on your business, help you analyse and solve any issues you are facing and keep you on track. 

Program Facilitator

Megan Del Borrello

Founder of Behind the Brands, Megan's mission is to encourage and advance women through entrepreneurship. She co-founded a marketing agency after having experienced gender bias in her professional career. Named as one of Inside Small Businesses Top 50 Small Business Leaders in 2019. She has over 20 years marketing experience, is an Entrepreneurial Mindset Practitioner and is an Alumni of WA Leaders.


Kent Matla

Kent has 30-years’ experience in corporate advisory and investment banking expertise, specialising in China & Asia. He has provided strategic and corporate advice, at board and c-suite level, to a wide range of international companies in relation to strategy development, planning, and implementation, cross-border market entry, commercialisation, mergers and acquisitions, corporate structuring, project management, due diligence, negotiations, and troubleshooting.


Jeremy Chetty

Jeremy is co-founder of Student Edge, a free student community with over one million members globally. An entrepreneur at heart, Jeremy is actively involved in the start-up community. He is currently the Entrepreneur in Residence at Murdoch University, Mentor at The Founders Institute and Bloom at the UWA.


Program Overview

Before the program officially commences, participants are required to fill out a business diagnostic. This will guide you through the process of reviewing why you went into business, current business status, help identify areas of opportunity and build an action plan for key areas of your business.

Self paced learning to ensure you’ve got the basics covered.

  • Foundations (assess strengths as a founder)
  • Legal & IP
  • Business protection (trademarks etc)

Connect with your cohort every month for a 3 hour in person session with a group progress review and expert led training. 

An hour long one on one with your mentor every month to  offer guidance, keep you on track and help you analyse and solve any challenges.

Each month you will be challenged to implement a specific project that furthers your business growth and increases your revenue.

Through our online hub you can access masterclasses, webinar replays and short courses to accelerate your growth. 

Celebrate with your peers, family, friends, mentors, experts and industry.  With the opportunity to pitch live to the audience. 

To further connect with your cohort and ask for advice and support. 

Program requirements

Have an established business that you are in full time. (or close to)

Have been in business at least 2 years.

Are the Founder, CEO or minimum 50% owner of the business.

Generating annual revenue between $220,000 - $500,000.

You've seen good growth in your business and are ready to be propelled to the next level.

You have an understanding of your business model and target audience.

You're ready to work more on your business and not in it and truly become the CEO.

You want to be supported but challenged at the same time.

You're open to honest and direct feedback about your business and are highly coachable.

Are committed to showing up to EACH session and to set aside time to implement what you've learnt. (we do understand things happen though!)

Plus you’ll experience…

Closeknit Community

A community of like-minded and supportive women who have your back no matter what challenges, or successes, your day, or month, may bring. You will also have the opportunity to be part of other women’s support system and their success.

Strategies for Action

Learn how to step out of the day-to-day operations and into the CEO role of your business. Discover new strategies that aren't overwhelming and that are the right balance that give you breathing space to focus on the big picture and envision where you want to be and how to get there.


Get unstuck stuck and find the motivation you need while going through the growing pains of your business. This is a space for you to step out of your comfort zone and find new perspectives from other female founders who are at the same level as you or where you want to be.

Growth + Uplevelling

Keep moving forward, deepen your capacity and achieve breakthrough success. What got you where you are is not guaranteed to get you to the next level. Our Female Founders Program facilitates high-level brainstorming sessions that are appropriate for your business’s ever-changing needs.

After you finish the program you become part of the Behind the Brands community and alumni. You can continue to connect with founders, attend events and continue learning.

Cultivating the right mindset, sparking the right ideas, setting the right goals and relying on the right accountability methods is what makes all the difference.

Frequently Asked Questions

  • Applicants must be female* and hold the position of Founder, Co-Founder, Owner or Director. 
  • Applicants must live in Western Australia. 
  • The business must have been operating for at least 2 years. 
  • The business has an Australian Business Number and is registered for GST. 
  • The business has had a minimum turnover of $220,000 last financial year. 

Applications will open 6 weeks before the program commences and are completed online. 

When applications open you will be asked to complete a short form and questionnaire. 

Applications will be open for 3 weeks. 

The cost of the program is $700 per month for 12 months. 

The 2022 cohort will be capped at 20 female founders. We limit numbers so we can work closely with each participant. 

We are looking for female founders that will commit to the program, attend at least 85% of all training and mentoring sessions and execute what is taught. 

We understand that life does get in the way and unexpected circumstances do arise, but otherwise there is no excuse not to focus on your business as we require execution. 

Applications are reviewed by our panel of mentors to ensure that the final participants selected will benefit from it the most.

Yes, but they have to apply separately. 

You will be sent terms of engagement to read and sign to finalise your program place. 

*Behind the Brands uses an inclusive definition “female” and “women” and we welcome trans people, women, genderqueer women, and non-binary people who identify, have identified, or have been identified as female, women, or non-binary.