Venue: Your Computer! (Zoom)
- July 22, 2020
12:00 pm - 1:00 pm
Imagine…not having to work hard at convincing or persuading your next client to buy your most expensive product, service or program.
Imagine…having a testimonial section on your website that converts potential customers into paying customers.
The true power in a good testimonial is when the reader says, “I’ll have what she’s having!”.
Think back to the scene in When Harry Met Sally.
Yep, that scene…when Sally fakes an awe mighty orgasm in the restaurant. It’s hard to forget if you’ve seen the film. After the orgasm, an older woman in the restaurant says to a nearby waiter “I’ll have what she’s having!!”
The older woman wasn’t so much concerned with what was causing the orgasm…she was so interested in having “whatever was causing the orgasm” so she could have a similar result.
That’s what the power of a good testimonial can do…it can cause people to want similar results. And if those results are seen to be caused by your product or service, your sales will increase!
But here’s the catch, most testimonials are little more than fanfare for the product or service provider and they don’t stimulate desire.
How do you stimulate desire?
Register for the webinar and you’ll learn, and receive the 3-step template for “How To Get The Best Possible Testimonials That Have The Power To Rocket Your Sales!”
* For Behind the Brands members this is a FREE Masterclass. For non-members it’s $11 inc gst.
Nicole Ashby is serious about results and serious about implementing positive actions and change and is a dual 40Under40 winner, she also received the St Vincent award and was a finalist in the Telstra Business of The Year award in 2015.
In 2010 she founded an award-winning business, FIFO Families (and sold it in 2015). She knew from day one that media coverage would be pivotal to the success of her business. The more publicity she could generate, the more customers, credibility and PROFITS she would generate. Nicole fast became the #1 authority “go to person” in her field.
She now knows how the media work and what they look for in business owners and from business owners and has been on The Project, The 7.30 Report, The Financial Review and The Australian, and The Today Show to name but a few. Nicole has over 400 + successful media interviews under her belt covering all media right across the country.
Nicole now helps other business owners and entrepreneurs experience the same level of media success that she had had and importantly, the business growth, credibility and PROFITS that she has experienced.