Venue: Your Computer! (Zoom)
- June 19, 2019
10:00 am - 11:00 am
Have you ever wondered whether you’re focusing on the right products or services in your business?
When you’re an entrepreneur anything that impacts upon your business feels personal. That’s because the business is part of you; you’ve put your heart, money, and energy into it. We see competitors, or worse – copycats, and compare ourselves to them. Then those niggling thoughts pop in:
‘They’re doing better than me.’
‘I should be doing that.’
‘Why didn’t I think of that?’
Next thing you know you’re feeling de-energised and reaching for the chocolate, coffee, wine, Netflix or whatever your comfort blanket is.
These doubts are a sign that you’re not clear about the niche your business is servicing. Because you’re at the heart of your business it also means you’re not clear about your personal niche.
Jacqui will share with you:
- A framework to help you identify your personal niche, and
- Strategies for translating your personal niche into a business niche.
About Jacqui Alder
Jacqui gets a buzz from helping others flourish and is a sought-after mentor to women. Her executive career in international human resources has spanned Asia, Europe, and Australia where she worked on strategic projects for global companies.
In 2018 Jacqui wrote Clarity Simplicity Success for Women a self-coaching journal that helps women to define their own meaning of success and attain it. After being director of her own HR consultancy for 18 years she has recently changed direction to focus on what she loves, helping other women be successful in whatever they choose to do.
Jacqui enjoys being of service to women in the community and has served as a board member of Zonta International and, more recently, 100 Women which is a philanthropic organisation providing grants to benefit women and girls.
Jacqui’s qualifications include a Master of Commerce plus accreditations in Change Management, Executive Coaching, and Project Management. She is also a graduate of the Australian Institute of Company Directors.
In case you’re curious, when she’s having an entrepreneur’s moment and is in need of comfort food Jacqui reaches for chocolate.
‘My purpose is to change the world for the better – one woman at a time.’
By helping women to be successful in and on their own terms, Jacqui aims to create female role models who demonstrate it’s possible to be both successful and to be yourself.