As a start-up marketing is essential. Generally funds are tight, so you can’t engage a marketing company to manage it for you. In this two parts series I share with you the marketing areas as a start up you should be focusing on.
Let’s take a look at what the term marketing means. Marketing is the action or business of promoting and selling products or services, including market research and advertising. It’s a broad term – marketing is not advertising!
The first step is creating a marketing plan. You don’t need to write pages and pages. Make it easier to reference back to.
- Look at 3 month and 12-month goals. As a start up the first few years, things can change dramatically, so your goals need to be fluid.
- Target Audience. Just briefly this is not everyone.
- SWOT Analysis. This is your strengths, weaknesses, opportunities and threats. Your strength and weaknesses are internal and your opportunities and threats are external.
- Points of Difference. Are you in a blue ocean or red ocean? You need to be clear on what makes you stand apart from your competitor.
Get a good one. There is no point in sending people to something that is crap. This doesn’t mean spending $1000’s. Even though your website is how you connect to your audience and draw them in don’t waste a lot of money on one initially. There are great options out there like Squarespace.
Create Amazing Content
Focus on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Tip: The same content doesn’t work across mediums. But find ways to repurpose one piece of content. For example start with a blog posts and turn it into a video and then takes bits of it for Instagram posts.
Email Marketing is 40 times more effective for acquiring new customers compared to Facebook and Twitter combined! This is one of the most important things you can do for your business is build an engaged list.
Make sure you are continually building your list as around 22% will drop off each year.
They are one of the most powerful marketing tools.
Positive, believable comments from real customers are proof to other potential clients that you are worthy of their business. Always ask for feedback and testimonials.
If you’re focusing all of your efforts on social media, you’ll want to read the second part of the blog.