What ignited the spark in you to start your business?I feel that the spark has always been there. When I left my job to become a freelance Event Producer it opened my eyes to the freedom of choice and steering my own ship. Embodycon was born after a starting a business that was flailing and I needed to do something drastic to create the business I truly wanted.
Was there a significant turning point when you decided to become an entrepreneur?No, it’s always been inside me as I have always had little side hustles along the way. Having my first daughter, then another made me realise how a life as a busy corporate Event Producer might get in the way of their lives so it was important for me to create something for myself – and I hope a legacy for them.
Looking back is there a piece of advice you wish to pass onto someone starting out their entrepreneurial journey?YES! Be prepared to learn as many skills as you can because you will have to wear all the hats at the beginning. Also, you need to be prepared to invest. Invest in time and invest in money. Spend the money on branding, building a great website, product, learning new skills. Because if you won’t invest in yourself, why would customers? Just a personal view. Particularly with an e-commerce store – you need to invest in traffic sources or you will be greatly disappointed. The time of ‘if you build it they will come’ no longer exists – or you will be grinding and grinding on social media for a lot longer.
What would you say are the top three skills needed to be a successful entrepreneur?
- The ability to learn and adapt- especially in the beginning when you have to take on all the roles
- Strategic thinking and planning – looking at various strategies and putting to paper what steps you need to take to implement. Finding the best solutions, tools, strategies for your business and products
- Tenacity and resilience – because it doesn’t happen overnight! You have to be your own champion to keep moving through it
Who do you look up to in business? Who inspires you?
- Ezra Firestone and Molly Pittman – for their ‘serving unselfishly’ values
- Shemara Wikramanayake – CEO of Macquarie Bank – enough said! Plus she is extremely humble and her team respect her greatly
- Cherie Clonan – The Digital Picnic. Authentic business owner changing the game of ‘digital agency’
- Jodie Fox – Formally of Shoes of Prey. She fearlessly paved the way with innovation and owns her failures.