What did you do before you become an entrepreneur?
My background is in retail Marketing. I took time off to look after my daughters and having worked in the industry for some years, an opportunity arose to set up a Children’s Entertainment and events management Company, which I sold and is still trading today.
I have also assisted my husband Antony in his business which has now been trading for 22 years.
I have always loved creating, entertaining and gifting. I love putting thought into a gift, and not failing to raise a smile when the recipient opens that special gift!
My desire to become involved in gifting came about after scouting the net for a really special personalised gift and not finding what I was looking for.
“The Gifting Pot” was created to put my creative energy into something and I felt my opportunity was knocking at the door and this led to me developing the idea of “The Gifting Pot”
The Gifting Pot is a boutique gifting service, that offers and delivers quality and on trend gifts for any occasion, wether it be a personal gift or corporate.
Not wanting to be a “cookie cutter” gifting business, we focus our gifts based around garden pots and seeds. This sets us apart from the conventional hamper or gift box, creating a unique, meaningful and functional gift that is remembered and keeps growing for some time to come.
Our custom corporate gift pots are thoughtfully curated by us and our selection offers something for everyone. Your branding is optional and it allows you to showcase your business, which not only wows your clients, but it creates emotional connection and reminds them where the gift came from and how important they are to you.
We invest a lot of time researching and sourcing premium and quality products, finding that perfect gift pot for your loved one, friend, client, staff member or colleague, saving you time and leaving a lasting and enduring impression.
What has the biggest challenge been setting up an online business?
Keeping up to date with social media, as it constantly changes…like the algorithm!!
Remembering to cross all the “t”s and dot the “i”s to make things easy for the client. People are super busy these days and if we can make the process easy for them then it’s a win, win for everyone. I am still working on my website, which hopefully will be ready to launch soon and make things a little easier.
Also the updating and constant interaction with my online audience,as at time it can be challenging, as it has to be consistent and at time can be time consuming. So I make sure I plan time for this so that I can dedicate my time to it.
What personal values have you taken into your business?
I love helping people and want to offer a gifting service that has personality and offers uniqueness, so I take pride in everything I do.
I feel honesty is very important in any business, as your customers need to have trust in you.
Kindness is also a big one for me….we are all trying to do our best, so let’s support and encourage each other!
When starting your business, where did you invest most of your money?
Research is one area. From my marketing background I am a “little” obsessed with research and meeting the needs and wants of my customers is very important to me.
Social media training has been important and highly beneficial for me as I was a novice in this area. Its not only been a financial investment but also an investment in time and its having some really positive results.