The Inside Story – Fabiola Gomez

Fabiola Gomez is the founder and director of LUXit, Australia’s premier provider of premium mobile beauty and grooming services. The ingenious app developed by the former corporate lawyer is now the leading provider of mobile beauty services, an award-winning business that continues to draw copious praise and high regard from the beauty media and consumers alike. It is used to book qualified, experienced beauty professionals such as hairdressers, spray-tanners, makeup specialists and more to your home, hotel or other place of choice, when desired, seven days a week. Like Uber, clients can track the arrival of their professional provider via the LUXit app. The LUXit app is unique, the answer for time-poor consumers seeking both convenience and excellence. Adhering to the highest standards, LUXit has attracted an extensive and ever-growing base of loyal customers as it progressively reshapes the beauty industry across the country.

“I always wanted to be some sort of entrepreneur. I remember being little and selling my homemade specialties to my extended family when they came over or I would call their home phone and ask to arrange a time for them to come over and purchase them.”

Fabiola shares her story to date…

What ignited the spark in you to start your business?

From having a background in law and understanding what it was like to have a busy schedule, I had first hand experience being stuck in an office after hours with no time to book in appointments. I also listened to my friends who were in similar situations to me and thought that something needed to change. There was such a demand for an easy and accessible service that people like me and my friends who were mothers, fathers etc who didn’t have time to get to appointments within the normal 9-5 work hours so I decided to start LUXIT.


What is the vision for your business?

My vision for LUXIT is to be known in the industry as a premium platform for beauty and wellness services and to offer the very best to clients across Australia.


What did you want to be when you left school? Did you study?

Funnily enough, the truth is I wanted to be a shipping, freight tycoon, something extremely
different than being in the beauty and fashion industry.


Initially, what difficulties did you face?

Initially my biggest difficulty was cash flow, budgeting and spinning too many plates at


Who or what was integral to you overcoming these hurdles?

My father would constantly inspire me and encourage me to work smarter not harder. He would say, “Don’t stress if you lose a battle, focus on winning the war.”


What was your initial marketing strategy, and how has it changed?

My initial marketing strategy was through social media, Facebook ads and Instagram. We are now lucky to be growing organically through word of mouth-referrals.


What do you think was the biggest mistake you made in business?

Choosing the wrong developers for my first LUXit app. I do not regret it though as the app has now been transformed into something way bigger and better that we would not have achieved if we didn’t have these issues at first.


Looking back is there a piece of advice you wish to pass onto someone starting out their entrepreneurial journey?

Surround yourself with people who inspire you and have similar values, and eliminate anything that no longer serves you to remain focused. Always be obsessed with learning.


What would you say are the top three skills needed to be a successful entrepreneur?

Being a good communicator and having disciplineBe a great student – keep learning.


Who do you look up to in business? Who inspires you?

International media mogul Arianna Huffington, she is a hugely successful award winning author and business woman. I also love Gary Vaynerchuk, I admire his relentless hunger for the hustle.


What was the best advice that you have been given?

Responsibility starts and ends with me.

“I have always measured my success through my personal happiness, I regularly check in with myself about how I am feeling and how much time I take out to do ‘me’ things to reward myself.”

How do you make the most of your day?

I start the day at 5:00 and meditate and visualise my day and allocate 20 minutes to plan what has to be done through a list. I plan and assess.

Other than your business, what other hats do you wear?

I am a mentor for university interns introducing them to a professional environment and getting them ready for the world of business.


Quick questions.,,
What is your favourite thing to do in your downtime? 

Watching youtube and listening to podcasts.

What is your favourite app?

Ubereats and Unfold – Create Stories

How many hours do you work a day on average?

18 hours a day

Excluding yours, what company or business do you admire the most?

Virgin and Kogan

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