The Inside Story

Meet the women making things happen, as they share the inside story of how they got to where they are today. It’s an uncensored and honest account of their journey that gives a true perspective on running a business; failures, foibles and all.

Blog Female Founders
From Redundancy to Success

by Michelle Fragar July 30, 2021

When you are made redundant you can emotionally go one of two ways: “I wasn’t good enough; I was a failure and now what…
Female Founders
Meet Asti Maree: Female Sexual Empowerment Expert

by Behind The Brands July 4, 2021

Asti Maree is a Female Sexual Empowerment Expert. She guides women who are feeling stuck and stagnant in their lives to reconnect with…
Blog Female Founders
Meet Nicole TJ: Co-Founder & CEO Of Travis

by Behind The Brands June 16, 2021

Nicole TJ is the co-founder and CEO of travel startup Travis and is passionate about driving digital innovation within the fast-changing travel industry…
Blog Female Founders
Meet Pip Stocks – Founder Of Hearsay

by Behind The Brands June 7, 2021

Pip Stocks is the Founder of Hearsay, a platform that helps businesses integrate their customer conversations, improving their CX and CEO, and Founder…
Blog Female Founders
Meet Alison Shamir – Confidence And Imposter Syndrome Specialist

by Behind The Brands June 2, 2021

Alison Shamir is a Confidence and Imposter Syndrome Specialist, International Speaker, Career Coach and former Corporate Executive. Her work has been featured on…
Blog Female Founders
Meet Tanya Abbey: CEO Of Black Wolf Group

by Behind The Brands May 28, 2021

Tanya Abbey is CEO of Black Wolf Group, (the parent company of Black Wolf Consulting) and the creator of two Human Resources-related platforms,…
Blog Female Founders
Meet Amanda Williams – Founder of Yellowpanda

by Behind The Brands May 26, 2021

Before starting her own business, Amanda Williams made headlines as “a rising star” of the federal government’s media team. In 2017, Amanda left…
Blog Female Founders
Growing A Business With Passion: Supporting Children Who Have Autism

by Behind The Brands May 24, 2021

Ashleigh O’Connor is the Clinical Director at Mosaic Early Intervention, based in the Sutherland Shire. Mosaic Early Intervention was created to help children…
Blog Female Founders
Meet Carol Brunswick – Founder of Belly Bands and Heal Better

by Behind The Brands May 19, 2021

In 2016, Queensland mother of two Carol Brunswick designed the multi award winning Belly Band. After speaking with her customers and medical professionals,…
Blog Female Founders
Meet Amy Gough – Founder of Wanderlust Communications

by Behind The Brands May 17, 2021

Amy Gough is the founder of Wanderlust Communications, a marketing consultancy based in Perth that provides a variety of marketing services including digital…