Students are notorious complainers, whether it be having two exams on one day, dealing with non-responsive group members or how expensive coffee is on campus. But what they don’t know is that once you graduate, you have to answer the harder question: “So what are you going to do this year?”
After studying a Bachelor of Commerce in Marketing and Management at UWA, I found myself in this exact position. All the jobs you apply for want you to have at least two years experience behind you and graduate jobs are far and few between these days. This is how I found myself interning for the lovely ladies at Gloss Marketing Communications.
Despite having spent three years studying marketing, I have quickly found there is so much more to learn. While I can rattle off the market penetration strategies, Maslow’s Hierarchy, the importance of country of origin and the 4P’s of marketing (or 7P’s if you’re feeling fancy), the implementation of these strategies is not taught at university.
“So what is it that I’m doing this year?” It’s so hard for me to depict what a day in the life of an intern looks like, since mine have all been so different. Some days we’re driving down to Bunbury to attend events and others we are in the office all day planning fabulous strategies. A few of my favourite days have involved brunch meetings, getting to taste Platform One Five’s new breakfast menu and finding myself in the Napoli Mercato cheese room. I think it’s clear that I love food!
Eating aside, I have learnt so much about social media marketing, websites, Facebook algorithms, email marketing and a few life lessons along the way too. I’ve seen that there is so much you can learn from the people around you, whether it’s tangible skills, their drive for success or how hard it is to find a Paw Patrol cake topper. Ask for help, listen to others and be resilient would be my key take away points thus far.